Challenge
CoreLogic, a leader in property data and analytics, managed a growing portfolio of products that created increasingly complex customer interactions. While each tool delivered strong value, the internal visibility needed to understand the full customer lifecycle lagged behind the company’s rapid expansion. Teams often operated with fragmented insights, leaving them without a clear narrative of what customers experienced end to end.
Departments relied on various isolated data sources support logs, CRM entries, analytics dashboards, and informal feedback to interpret customer behavior. These pieces rarely aligned cleanly, creating gaps in visibility that made it difficult to identify friction points early. As a result, patterns were often discovered only after they had already affected satisfaction or slowed adoption.
The absence of a unified journey view also hindered collaboration across teams. Product, marketing, support, and success each developed their own interpretations of customer needs, leading to inconsistencies in prioritization and follow-through. Without a shared reference point, opportunities for improvement lacked direction, and customer experience efforts felt reactive rather than coordinated.
Solution
PathLine provided CoreLogic with a single, structured environment to capture every milestone, interaction, and behavioral signal across the entire customer lifecycle. Instead of piecing together scattered inputs, teams could now view journeys as dynamic, continuously updated maps that revealed movement, hesitations, and engagement trends.
By centralizing data, PathLine transformed disconnected touchpoints into one cohesive storyline. The platform enabled teams to compare journeys, identify deviations, and spot recurring patterns with far greater clarity. This shift made customer behavior easier to interpret and significantly reduced the guesswork involved in understanding where improvements were most needed.
With each team working from the same source of truth, collaboration became more aligned and efficient. Product teams gained better insight into feature adoption, marketing teams understood engagement sequences more clearly, and success teams could anticipate customer needs earlier. PathLine eliminated the silos that had previously slowed decision-making and replaced them with a shared language around customer experience.
Results
CoreLogic began recognizing early indicators of customer friction much sooner, allowing teams to respond with targeted improvements. Journey insights revealed specific moments where onboarding needed refinement, helping the company strengthen first impressions and accelerate time-to-value for new customers.
Teams also became more intentional in shaping customer experiences across their ecosystem. With visibility into which touchpoints created momentum and which introduced hesitation, CoreLogic could fine-tune communications, education materials, and support interventions with far greater precision. Small adjustments accumulated into measurable improvements in customer understanding and satisfaction.
Ultimately, PathLine brought sharper coherence to CoreLogic’s customer strategy. Decisions became more informed, initiatives became more synchronized, and internal teams operated with a clearer sense of direction. What was once a fragmented picture evolved into a continuous, insight-driven narrative empowering CoreLogic to deliver consistent, predictable, and empathetic experiences across every stage of the journey.